Tag Archives: marketing

Word of Mouse Marketing

IT’S VIRAL, IT’S CATCHING, and you need to know what it is and how to use it to your advantage if you’re going to ride the wave of profits it’s yielding. What used to be word-of-mouth has been turned on its head with the click of a mouse.
Now, people who used to recommend a product [...]

The Power of Leverage

IF EVER THERE WAS a concept you absolutely have to understand in order to succeed in business, it is the power of leverage. In fact, I would see less than one in 20 – or one in 30 – business owners who actually do grasp it, and even less who use it well.
So, why learn [...]